Brand Development / Graphic Design

Case Study 
Style Guide

Sacramento City College

New Brand Style Guide

When Sacramento City College decided to refresh their school’s brand, the Graphic Communication department teamed up with Flagship Design Studio to create the style guide’s design. As an SCC student at the time and a designer with FDS, I was added to the team as Project Manager for developing the page layout system, typographic elements, plus the look and feel of the style guide, along with co-designer Theo Allen who helped contribute to the table of contents as well as other illustrative elements.

Ruben Young – Project Management, Graphic Design, Page Layout
Theo Allen – Illustration, Page Layout

The numbers

The digital publishing work for this style guide project was divided between Adobe Illustrator and Adobe InDesign. Illustrator was used to create custom vector graphics & illustrations, as well as color management for the new brand. Next in the process, we took the custom graphics, imported them into InDesign to assist in guiding us to create custom page layouts and develop our typographic style.

  • Adobe InDesign 70% 70%
  • Adobe Illustrator 30% 30%

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